Reynold D’Silva, CEO of Silva Screen Music Group commented on Greenup’s promotion: “In the ten years Adam has been with the company, he has made a substantial contribution and, in many instances, has been a catalyst for positive change within Silva Screen. His new appointment recognises the role he has played and will see him work alongside myself to oversee all aspects of the group’s labels, including So Recordings and his existing legal and business affairs functions”.
Greenup added: “Reynold is an unsung legend of the independent music scene and I feel very lucky we met when we did, as he offered me not just a job, but amazing guidance, encouragement and huge opportunity across the last ten years. Since then we have achieved great things of which I am personally very proud. To work here as MD with full support of our long-standing team is something I am looking forward to. Signing Placebo is a fitting anniversary present and promises to be a hugely exciting journey that we are more than ready for. We’ve been close to Alex, Dave and Angus at Riverman for a long time, who are an incredible management team”